About Us

Mission Statement

To develop, maintain and enhance the company's leading position as a supplier of choice for innovative equipment and service solutions to the Foodservice and Refrigeration Industry.

The Background

Established in 1993, we represent worldclass brands and enjoy sole distribution with many of them. Since then we have firmly established ourselves as a multi product company with a varied portfolio of catering and refrigeration products which has been developed by understanding and responding to our customers' needs.

We are proud of our continuing status as UK's No. 1 commercial microwave supplier and our reputation as a major force in importing and distribution of commercial refrigeration is growing apace with an ever improving and a sophisticated range of products.

"Quality Products backed by Quality Service" is the simple philosophy that has been our anchor since our establishment in 1993 and remains the cornerstone of our continuing success to date, in being the supplier of choice for our loyal distribution network as well as a growing number of blue chip customers.

We have enjoyed year on year growth in our volume and market share. The primary factors that have contributed to this success are:
 

  • Product Reliablity
  • Fast efficient Service Support
  • Customer responsive Sales Support
  • High level of Customer Loyalty
Distribution Policy

Valera reaches and supports it's market in partnership with carefully selected nationwide distribution and service network.

From the very beginning we recognised that our success depended on developing, supporting and working closely with a sincere partnership approach with distributors. This continues to be a fundamental objective of our distribution policy and we remain totally committed to it.

We do not compete with our distributors - We work alongside with them to secure business in a mutually beneficial relationship.

We actively market our brands and products by participating at major national trade shows and supporting our distributors at a local level as well as advertising and direct mail campaigns.

Both our warehouses, West Thurrock and Central England are based close to the national motorway network for easy access and hassle free distr ibution.

Key People

Investment in high quality and experienced personnel at all levels has been a key point in Valera's strategy. Our highly dedicated and tightly knit team is second to none with well over 100 years combined industry experience to provide first class service and support to our customers.

Latest Catalogue Case Studies